SuperOrdinary, a global growth partner scaling brands in international and domestic channels, has raised $58 million in Series B financing, bringing the company’s valuation to over $800 million.

WHO: SuperOrdinary launched in 2018 as a one-stop global growth partner facilitating international expansion for best-in-class personal care brands. Since then, the company has expanded its services to be inclusive of Amazon management and brand and creator partnerships.

WHY: The funding will ensure long-term profitability and amplify SuperOrdinary’s capabilities, including sustainable global expansion, Amazon account management and brand protection, creator monetization via social commerce, and more. The company plans to invest in additional data and digital platform capabilities that will further enhance its ability to connect brands, consumers, and creators around the world.

IN THEIR OWN WORDS: “We are thrilled to announce the closing of our Series B round and share our latest valuation, which brings us close to one of our day-one goals; becoming a unicorn company,” said SuperOrdinary founder and CEO Julian Reis. “Despite the current market challenges in the US and China, we have continued to prove our value to brands across the globe, helping them scale via international expansion, creator economy partnerships, and Amazon growth, and we are excited to continue accelerating brands across a multitude of channels as a result of this new funding.”

DETAILS: 

• SuperOrdinary raised a $58 million Series B funding round. Investors included Manzanita, Alliance Consumer Growth, Demira Gate, Upper90, and Julian Reis. 
• The investment comes at a period of strong 30% annual revenue growth for SuperOrdinary, driven by significant expansion in the US, continued investment in marketing and branding capabilities in Asia, and the growth of SuperOrdinary’s engineering team, which has tripled in size throughout the last year. 
• SuperOrdinary has grown its creator economy business 15x since last year following the acquisition of creator economy start-up Fanfix.
• Next year, SuperOrdinary expects to grow by more than 50% and reach $350 million in revenue, bringing the company to profitability.  
• In July 2022, SuperOrdinary acquired 100% of Fanfix, a creator economy start-up that provides access to exclusive content from leading Gen Z creators, in an eight-figure deal.
• In August 2022, SuperOrdinary took a controlling stake in the Joanna Vargas product business, marking its first majority stake investment. 
• In November 2021, SuperOrdinary made a $25 million investmentfor a minority stake investment in Crea, the leading omnichannel brand partner for Southeast Asia.
• In July 2021, David Yi’s gender-inclusive skincare brand Good Light received early-stage investment from SuperOrdinary.
• In June 2021, SuperOrdinary participated in the Violette_FR $2.75 million seed funding round.
• In January 2021, Alliance Consumer Growth made a minority investment in SuperOrdinary.